AI agent
Website insights agent
Privacy-first website analytics and a daily plain-English report with the 3 best fixes to make next.
Overview
How it works
Most analytics tools give you charts and leave the thinking to you. The website insights agent watches how visitors use your site, then sends you a short daily report: what happened, where people struggle, and the 3 improvements most worth making this week, each with the evidence behind it.
It's built for privacy from the start. There are no cookies and no third-party trackers. It never records what people type and never stores IP addresses. Visitors whose browsers send Global Privacy Control or Do Not Track aren't recorded at all.
What it does track is practical: pages and sections people actually see, what they click, repeated frustrated "rage" clicks, how far they scroll, form starts, errors and drop-off, chat use and script errors. That's enough to spot a broken button or a confusing form field.
The report is written from the measured numbers only. If the data is too thin to support a conclusion, it says so instead of guessing.
What it looks like
A typical walkthrough
For example, here's how the agent helps a landscaping company improve its website over a week.
Visitors browse as usual
Throughout the day, people visit the services pages, open the chat and start the quote form. No cookie banner is needed for analytics, because the agent sets none.
A frustrated tap is noticed
Several mobile visitors tap the "See our work" image repeatedly. The agent records these as rage clicks on that element, without recording anything about who they are.
The morning report arrives
At 8 am, the owner gets an email: visits, form starts and submissions for the last 7 days, where people struggle, and 3 suggested fixes.
The evidence is right there
The top suggestion: make the gallery image a working link, because it drew the most repeated clicks this week. The second: the phone field on the quote form had the most errors, so accept more number formats.
A thin day is called out honestly
On a quiet day with only a handful of visits, the report says there isn't enough data to draw firm conclusions, and suggests checking back later in the week.
The fixes are made
The owner asks Vyybe to make the two changes. Over the following days, the report shows whether rage clicks and form errors on those elements drop.
Under the hood
How our system does it
First-party and cookie-less
A small script on your site sends events to your own server, not to an ad network. It uses a random ID that lasts only for the browser tab, so visitors aren't followed from visit to visit or across other sites.
No typed text, no IP addresses
The agent accepts only a fixed list of event types, such as page view, section seen or form error. Form contents are never sent, and IP addresses aren't stored. Device type is worked out from screen width alone.
Honors GPC and Do Not Track
If a visitor's browser sends a Global Privacy Control or Do Not Track signal, the server drops their events before anything is saved.
Tracks what helps you fix things
Events cover pages and sections seen, clicks, rage clicks, scroll depth, time engaged, form starts, field errors, submissions, chat opens and script errors. Together they show where people get stuck.
A weekly summary each morning
Every day at your chosen hour, 8 am by default in your time zone, the agent summarizes the last 7 days: sessions, devices, referrers, sections, top clicks, rage clicks, form drop-off and errors.
Written so it never invents numbers
Claude, Anthropic's AI model, receives only that summary. It's instructed to use the numbers in the data and nothing else, and to say plainly when the data is too thin. The result is a short, plain report under 350 words.
Works even without AI
If AI writing is switched off, you still get a plain report of the key numbers, rage clicks, form errors and script errors, so the morning email never goes missing.
Works with
What it does
What it does
Tracks visits without cookies
Measures page views and sessions with a temporary per-tab ID instead of cookies.
Shows which sections are seen
Records which parts of each page people actually scroll to and view.
Spots rage clicks
Flags elements people click repeatedly in frustration, often a sign something looks clickable but isn't.
Measures form drop-off
Counts form starts, field errors and submissions, so you can see where people give up.
Catches script errors
Records website errors that may be breaking something for visitors.
Honors privacy signals
Skips anyone whose browser sends Global Privacy Control or Do Not Track.
Sends a daily report
Emails a short written report each morning with 3 suggested fixes and the evidence for each.
Keeps reports in your dashboard
Recent reports and the numbers behind them are saved for you to look back on.
What it can do for you
Why it helps
Know what to fix next
Instead of guessing, you get 3 specific suggestions backed by what visitors actually did.
Catch problems early
Broken buttons, confusing fields and script errors show up in the next morning's report.
Respect your visitors' privacy
No cookies, no typed text and no IPs, with privacy signals honored, which fits how many customers expect to be treated.
Make sense of it in minutes
A plain-English email takes a couple of minutes to read, with no dashboards to learn.
What you control
Your rules, your approvals
- Turning analytics on or off
- The hour the daily report is written
- How many days each report covers
- Who receives the report by email
- Generating an extra report on demand from the dashboard
Who it's for
Is this a good fit?
- Owners who want to improve their website but don't have time for analytics tools
- Businesses that rely on a website form or chat for new enquiries
- Owners who want useful data without cookies or third-party tracking
- Probably not the right fit if you need advertising audiences, cross-site tracking or individual visitor profiles.
How we work
From first conversation to live
Discovery
We talk about what your website needs to do, which forms and pages matter most, and who should get the report. Scope and price are confirmed in writing after that short conversation.
Setup on your business profile
We add the tracking script and section markers to your site, and set your time zone, report hour, report period and recipients on your business profile.
Test in safe mode
In safe mode, we browse your site ourselves, check that every event type records correctly with nothing typed or identifying, and confirm GPC and Do Not Track visitors are dropped. The first reports go to a review log.
Go live
We switch the daily email on and read the first live report with you, so you know what each part means.
Ongoing review
We review reports with you, help prioritize fixes, and make the website changes you approve.
Scope
What's included, and what isn't
Exactly what's included is confirmed in writing for each project.
Included
- Cookie-less, first-party tracking script
- Section, click, rage click, scroll and form tracking
- Script error tracking
- Global Privacy Control and Do Not Track handling
- Daily AI-written report with 3 suggested fixes
- Plain-number fallback report
- Report history in your dashboard
Not included
- Advertising pixels or cross-site tracking
- Session recordings or replays of what visitors type
- Individual visitor profiles
- Website changes themselves, which are scoped separately
- Guaranteed increases in traffic or enquiries
What you'll provide
- Access to your website, or a site we build for you
- The pages and forms that matter most to your business
- Who should receive the daily report
- A privacy policy we can update to describe analytics
Safeguards
Controls built in
- No cookies and no third-party trackers
- Typed text and IP addresses are never stored
- Visitors sending GPC or Do Not Track aren't recorded
- Only a fixed list of event types is accepted
- Reports use only measured numbers and say when data is thin
- Analytics data stays on your own server
FAQ
Questions owners ask
Do I need a cookie banner for this?
The agent sets no cookies and uses only a temporary ID for the browser tab. Whether you need a banner for other parts of your site depends on what else runs there. Your privacy policy still describes the analytics, and we help update it.
Can it see what people type into my forms?
No. It records that a form was started, that a field had an error, or that it was submitted. The contents of fields are never sent or stored.
What is a rage click?
It's when someone clicks the same spot several times quickly, usually because they expected something to happen and it didn't. It's one of the clearest signs of a broken or confusing element.
How do I know the report's numbers are real?
The AI receives only the measured summary and is instructed to use those numbers and nothing else. When the data is too thin, it says so. The numbers behind each report are saved in your dashboard, so you can check them.
Does it work with my current website?
In most cases, yes, as long as we can add a small script to your pages. It's built in from the start on sites we build.
Will this get me more customers?
We can't promise that. What it gives you is a clear, evidence-based list of what to fix, so your website works better for the people who already visit.
Put Website insights agent to work
Tell us what you need. We reply with a few questions, and scope and price are confirmed in writing before any work starts.